寶馥機構|品牌識別設計

寶馥機構致力於重新定義理想的居住生活,品牌發起背景融合了「寶和建設 BAOHE BUILDING」與「馥鈺行銷 FUYU ESTATE MARKETING」的專業與創新,以多角化經營為核心,整合特色店面、房地產、建築、代銷與生活事業。寶馥機構不僅提供全方位的生活體驗,更致力於打破傳統的居住認知,開啟無限的未來生活可能性。

Baofu Group is dedicated to redefining the ideal living experience. The brand was founded by integrating the expertise and innovation of Baohe Building and Fuyu Estate Marketing, with a core focus on diversified operations. By combining specialty retail, real estate, construction, property sales, and lifestyle industries, Baofu Group offers a comprehensive living experience. More than just providing housing solutions, it strives to break traditional perceptions of living and unlock infinite possibilities for the future.

Year 2024
Client Group.G, 寶馥機構 Baofu Group
Contribution Design

開啟居住的新未來

Open a New Future of Living

讓回家不只是歸屬,更開啟對未來的無限想像。

寶馥機構秉持全面視角,象徵多角度、多層次的思維方式,融合特色店面、房地產與生活事業,打造多元而獨特的居住體驗。設計以「開啟」為概念,讓回家不僅是歸屬,更是對未來的無限探索。

Returning home is not just about belonging, but opening up infinite possibilities for the future.  

Baofu Group upholds a holistic perspective, symbolizing a multifaceted, multidimensional approach that integrates specialty retail, real estate, and lifestyle industries, creating a diverse and unique living experience. The design concept centers on “opening,” making returning home not just a sense of belonging, but an endless exploration of the future.

Logo Design

八角形在東方建築中象徵平衡、和諧與穩定,詮釋天地、人文與自然的融合意義。寶馥機構以八角形為核心設計理念,傳遞品牌多元精神,跨越房地產、特色店面與生活事業,創造獨特的居住體驗。

The octagon in Eastern architecture symbolizes balance, harmony, and stability, representing the integration of heaven, humanity, and nature. Baofu Group adopts the octagon as the core design concept, conveying the brand’s diverse spirit. It transcends real estate, specialty retail, and lifestyle industries, creating a unique living experience.

Credits
Client| 寶馥機構 Baofu Group
Project Manager| TzuWen Pan
Art Director| Ning Lai
Graphic Designer| zhongyiwen
Motion Designer| Khiva Chuang