台北捷運|永續展: 捷運長成了一棵大樹

台北捷運公司為了展現向下扎根永續經營的理念,於2024年5月24日在兒童樂園舉辦「2024台北捷運永續展:捷運長成了一棵大樹」。這場展覽的策展靈感來自捷運的五大永續主題「安全、和諧、智慧、中立、效率」,並用一棵樹的成長歷程來揭示永續發展的重要性,搭配「Go Greener, SHINE Brighter」的口號。

展覽猶如一棵樹的生命旅程,從種子發芽到結出豐碩果實,象徵著台北捷運從建設之初一路成長的故事。這些年來,台北捷運就像一棵扎根深厚的大樹,成為市民生活中不可或缺的交通夥伴。展覽的目的是展示台北捷運在永續發展上的努力,激發民眾的共鳴,鼓勵大家多多搭乘大眾交通,並在生活中踐行環保,成為環境永續的小英雄!

To showcase its commitment to sustainable operations rooted in the local community, Taipei Metro Corporation hosted the “2024 Taipei Metro Sustainability Exhibition: Transforming the Metro into a Giant Tree” on May 24, 2024, at Taipei Children’s Amusement Park. Inspired by the Metro’s five sustainability pillars—Safety, Harmony, Intelligence, Neutrality, and Efficiency—the exhibition uses the growth journey of a tree to highlight the importance of sustainable development, under the motto “Go Greener, SHINE Brighter.”

The exhibition reflects the life cycle of a tree, from seed to flourishing, symbolizing Taipei Metro’s evolution from its inception to its current, indispensable role in citizens’ daily lives. Through this exhibition, Taipei Metro aims to inspire public support for its sustainability efforts, encouraging citizens to embrace public transport and adopt eco-friendly practices in daily life, fostering a collective role in environmental stewardship.

Year 2024
Client Group.G, Taipei Metro
Contribution Offline Communication, Social Communication, Offline Events, Curation, Pop-Up Activation, Design

Challenge

本次展覽的展示材料皆以永續環保材質為主進行製作,主要展區使用可回收的瓦愣紙板及紙箱作為主材料,進一步體現台北捷運對環保和永續發展的承諾,這些材質不僅環保,還能有效降低碳足跡,符合台北捷運「Go Greener, SHINE Brighter」的宗旨之外,也期望喚醒民眾對於環保的意識。

The exhibition’s displays are crafted primarily from sustainable, eco-friendly materials, with the main exhibition area using recyclable corrugated cardboard and boxes. This choice underscores Taipei Metro’s commitment to environmental sustainability, aligning with the “Go Greener, SHINE Brighter” vision. These materials not only reduce carbon footprints but also aim to raise public awareness about environmental responsibility.


Exhibition Design

展出會場分為五大主題,透過資訊重整和輕鬆有趣的互動裝置結合,打造出既適合小朋友遊樂,又適合大人資訊閱讀的全齡化展覽空間。

The exhibition venue is divided into five main themes, combining restructured information with engaging, interactive installations. This creates an all-ages exhibition space that is both playful for children and informative for adults, making it accessible and enjoyable for everyone.

第一區為展覽主題及主視覺展示區,透過紙箱錯落、幾何排放的方式,展示展覽主題及主視覺視中的小圖示,打造永續材質使用的展區意像。

The first area presents the exhibition’s main theme and visual identity, using staggered, geometrically arranged cardboard boxes to display icons from the main visual design. This arrangement creates a symbolic representation of sustainable material use, reinforcing the exhibition’s commitment to environmental responsibility.

第二區環境友善展區,透過3D立體數據的形式,呈現北捷對於電力節省、能源節約的有效成果,將數據轉化成一個一個立體積木,強化數據可視化效果,啟發孩童對永續未來的想像力。

The second area, the Environmentally Friendly Display Zone, utilizes 3D data representations to showcase Taipei Metro’s effective results in electricity conservation and energy savings. The data is transformed into three-dimensional building blocks, enhancing the visual impact of the statistics and inspiring children’s imagination about a sustainable future.

第三區營運永續展區,展示台北捷運在創造永續環境的基礎上,落實社會責任、公司治理及運輸效能等成果。希望傳遞台北捷運多元的企業樣貌,讓大眾深入了解日常通勤背後的永續成果。展區設計上與捷運意象更結合,在高低錯落的紙箱上,與捷運指標、捷運五線色、捷運路線等結合設計。

The third area, the Operational Sustainability Display Zone, showcases Taipei Metro’s achievements in social responsibility, corporate governance, and transportation efficiency while creating a sustainable environment. The goal is to convey the diverse corporate identity of Taipei Metro and help the public gain a deeper understanding of the sustainability efforts behind their daily commutes. The design of this area integrates metro imagery, featuring staggered cardboard boxes combined with metro indicators, the colors of the five metro lines, and route designs.

第四區公共參與展區,這裡展示了台北捷運近年來多姿多彩的公共參與議題與活動。此區以數字化和多元拼接的紙箱形式呈現,璀璨地展現了活動的迷人魅力。

The fourth area, the Public Engagement Display Zone, showcases Taipei Metro’s diverse public participation topics and activities from recent years. This section is presented through digital and multi-faceted cardboard designs, brilliantly highlighting the captivating charm of these events.

最後的區域為活動互動區,此區規劃了和本次永續相關的創意題目,引導觀展的民眾及孩童進行測驗,透過測驗的方式再次帶領民眾反思捷運永續的議題。同時也製作大型的九宮格拼圖,透過問題、提示及答案3題一組的方式進行,當正完成題目拼圖後,背面即會拼出展出相關的永續圖案。另外還設計了一款用紙箱製作的真人大富翁,將永續行動和世界環境保護的內容與遊戲融合,邀請小朋友們來一場小比賽,成為真正了解永續生活的實踐玩家!

本展區還有一個最吸睛的主題裝置,我們在展區中用紙箱製作一個可以許願的永續大樹,上將會展示更多未來展望的議題,並在樹週設置空白紙箱,引導觀眾可將永續的願望掛在樹上,加強觀展儀式感,並將永續的願望從觀展心中延續下去。

The final area is the Interactive Activity Zone, which features creative topics related to sustainability, guiding visitors and children through quizzes that encourage them to reflect on sustainable issues in the metro system. A large Sudoku puzzle is also created, where each set consists of three questions, hints, and answers. Once completed, the back reveals a related sustainability design. Additionally, a life-sized Monopoly game made from cardboard combines sustainable actions with environmental protection themes, inviting children to participate in a friendly competition and become practical players who truly understand sustainable living.

This area also features a striking centerpiece: a cardboard wishing tree designed for sustainability. It will showcase future vision topics, and blank boxes will be placed around the tree, inviting visitors to hang their sustainability wishes. This enhances the ceremonial experience of the exhibition and allows sustainability aspirations to continue beyond the event.

Credits
Client| Taipei Metro 台北捷運
Curator| Sasa Fang
Account Excutive| Hsi Wei Elvi Huang
Graphic Designer| t_py MooC Chen Elsa Lin zhongyiwen
Special thanks| Khiva Chuang