2026 COMPUTEX 主視覺 - 谷汩文化Group.G

2026 COMPUTEX 主視覺

COMPUTEX（台北國際電腦展），為全球具指標性的科技展會，從核心技術到創新應用並推動全球科技交流與供應鏈合作等完整產業生態。

本次COMPUTEX 2026 以「AI Together」為核心，延伸「Alive」精神，描繪AI Agent 與人類共生互動的未來樣貌，呈現科技持續進化的現在進行式，象徵 AI 正逐步成為能夠感知、回應，並與人類共感共創的數位生命型態。

COMPUTEX (Taipei International Computer Exhibition) is one of the world’s most influential technology exhibitions, presenting a comprehensive industry ecosystem that spans from core technologies to innovative applications, while driving global technology exchange and supply-chain collaboration.

COMPUTEX 2026 centers on “AI Together” extending the spirit of “Alive” to envision a future where AI Agents coexist and interact with humans. It portrays technology in a state of continuous evolution, symbolizing AI’s transformation into a digital life form—capable of sensing, responding, and co-creating with humanity.

Year 2025

Client Group.G, 中華民國對外貿易發展協會

Contribution Design

Challenge

隨著 AI 技術快速發展，現實與科技的界線日益模糊，飛躍性的成長讓 AI 有種「活化」的感受。如何將 AI Alive 的狀態轉化為可被直觀感知的視覺語言，成為本次設計的核心挑戰。

且作為全球指標性科技展會，主視覺需延續 COMPUTEX 既有的品牌識別，在創新中維持高度辨識，並建立可延伸為未來展覽視覺的核心脈絡。

As AI technologies advance at an unprecedented pace, the boundary between reality and technology continues to blur. This leap-forward growth gives rise to a sense of AI becoming “Alive.” The key challenge of this project is how to translate the state of AI Alive into a visual language that can be intuitively perceived.

At the same time, as a globally recognized flagship technology exhibition, the key visual must extend COMPUTEX’s established brand identity—maintaining strong recognizability while forming a core visual framework that can be further developed for future editions.

Strategy

▪︎ 視覺主軸｜ALIVE
主視覺呈現 AI 為正在生成中的「數位生命體」形象，並以動態視覺呈現，象徵科技不斷更迭、持續生長，讓科技不只是被觀看，而是呈現「正在發生」的狀態。

▪︎ COMPUTEX展覽識別性｜框
建立 COMPUTEX 可持續發展的視覺系統，讓未來展覽皆能沿用此破框進化的設計語彙作為後續展覽識別的脈絡。

Visual Core — ALIVE The key visual portrays AI as an emerging digital life form, presented through dynamic visual expression. It symbolizes technology in constant evolution and continuous growth—allowing technology not merely to be observed, but to be experienced as something that is actively unfolding.

COMPUTEX Exhibition Identity A sustainable and scalable visual system is established for COMPUTEX, enabling future editions to continue adopting this breaking-the-frame evolution as a consistent design language and visual identity.

COMPUTEX Branding

AI 科技正在「破框」，數位生命正在「植變」主視覺將COMPUTEX的作為科技破框的過程，進化成新的「數位生命體」突破舊有樣貌。

AI technology is“breaking the frame”and digital life is undergoing transformative growth.

The key visual interprets COMPUTEX as a process of technological breakthrough—evolving into a new form of “digital life” that transcends its former identity.

Key Visual 破框植變

畫面中破框植變之花，隱喻 AI、機器人與智慧系統正從既有體系中孕育、成長，邁向綻放的關鍵時刻。
整體視覺回應 COMPUTEX 在全球科技浪潮中的角色──推動世界迎向一個科技與生命共構、邊界持續被重新定義的新時代。

The flower breaking through the frame symbolizes AI, robotics, and intelligent systems emerging from existing structures and reaching a pivotal moment of bloom. The visual concept reflects COMPUTEX’s role in the global tech wave—driving a new era where technology and life co-create and boundaries are continually redefined.

Credits

Client｜中華民國對外貿易發展協會 TAITRA

Creative Agency｜ Group.G

Art Director｜ Ning Lai

Manager｜ Ellie Chang

Designer｜ Tefi Lin

Animation｜ Anchor Film