Samsung launched the Galaxy Z foldable flagship series, combining Galaxy Z Fold2, Z Flip 5G, and Galaxy S21 Series 5G with hip-hop. The campaign, featuring the hip-hop group MJ116 and visual designer Yen Po-Chun, included three offline events across Taiwan, covering curation, concept development, and design. Group.G aimed to engage young consumers through a unique urban exploration perspective, emphasizing the “adventure and exploration” spirit, and showcasing the advanced camera features of the Galaxy Z series.