Samsung Taiwan| #BeStar Try It First – Galaxy S10 Series

In line with Samsung Taiwan’s annual #BeStar theme, Group.G aimed to create an offline exhibition that resonates with the general public. The concept was to start with the most relatable photos—ID photos—and combine it with the highly talked-about Korean ID photo services. We invited a professional Korean team to Taiwan to set up a studio on-site, using the Samsung Galaxy S10 to take, edit, and print ID photos for the public. Through this complete experience and the essential need for ID photos, we aimed to achieve strong brand integration into everyday life.

Year 2019
Client Samsung
Contribution Offline Events、Curation、Design
Client| Samsung Taiwan
Creative Agency| Group.G
Account| Lydia Kuo