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Samsung Taiwan| #BeStar Try It First – Galaxy S10 Series
In line with Samsung Taiwan’s annual #BeStar theme, Group.G aimed to create an offline exhibition that resonates with the general public. The concept was to start with the most relatable photos—ID photos—and combine it with the highly talked-about Korean ID photo services. We invited a professional Korean team to Taiwan to set up a studio on-site, using the Samsung Galaxy S10 to take, edit, and print ID photos for the public. Through this complete experience and the essential need for ID photos, we aimed to achieve strong brand integration into everyday life.
Year
2019
Client
Samsung
Contribution
Offline Events、Curation、Design