Samsung launched the S8 series flagship phone, featuring exceptional night photography capabilities and emphasizing the spirit of “adventure and exploration.” The aim is to capture the young demographic market and create localized communication. Group.G, inspired by the notion that young people living in cities are gradually losing their spirit of adventure, created the URBEX Urban Exploration Photography Exhibition. This exhibition guides audiences to rediscover and explore the city they live in from unconventional perspectives, including “city, ruins, and underground.” This highlights Samsung’s bold and exploratory spirit for this campaign.