Sleepy Tofu|Sleepy Tofu: Exploring the Place of Dreams

As a leading local mattress brand, Sleepy Tofu has planned the “Sleepy Tofu’s Room” series of videos. By inviting artisans to their homes to unbox their rooms, the brand produces a series of high-quality videos and media interview content. This initiative aims to enhance the brand’s image while reaching a wider and more diverse audience for in-depth communication


Year 2021
Client Sleepy Tofu
Contribution Brand Strategy,Project Management,Film & Motion Graphic,Design


Using “Sleepy Tofu’s Room – Exploring the Place of Dreams” as a starting point, we visited various artisans’ homes to create a series of interviews, videos, and photos. Artisans shared how Sleepy Tofu mattresses and home products support them in achieving their dreams. This concept emphasizes that Sleepy Tofu is not just a mattress brand but a home brand.


The series features 12 artisans, including graphic designer Wu Chien-Lung, musician couple Amanda & Kuo-Hsun, chef Soac, artist Ni Rui-Hong, outdoor enthusiasts Ah Tai & Dodo, toy store owner Hans, and singer-songwriter Zheng Yi-Nong. Their rooms and studios are showcased through videos and articles on the brand’s website and social media (FB/IG). Additionally, 15-second short clips are used as brand advertisements, achieving conversion rates of 3.6% for existing customers and 4.4% for new customers. YouTube videos have garnered up to 850,000 views.

The project has also generated significant buzz in various creative communities, including musicians 9m88, Waa Wei, Lu Si-Xuan, and Chang Yi, creating widespread reactions in the music and film circles.

Client| 眠豆腐
Agency| Group.G
Account| Claire Tu,Esther Yen
Creative| Fuyu Yeh
Graphic Designer| Sheng Lin